The American Dream Conspiracy in Death of a Salesman Essays -- Death o

Arthur Miller’s Death of a Salesman tells the story of the failure of a salesman, Willy Loman. Although not all Americans are salesmen, most of us share Willy’s dream of success. We are all partners in the American Dream and parties to the conspiracy of silence surrounding the fact that failures must outnumber successes.(Samantaray, 2014) Miller amalgamates the archetypal tragic hero with the mundane American citizen. The result is the anti-hero, Willy Loman. He is a simple salesman who constantly aspires to become 'great'. Nevertheless, Willy has a waning career as a salesman and is an aging man who considers himself to be a failure but is incapable of consciously admitting it. As a result, the drama of the play lies not so much in its events, but in Willy's deluded perception and recollection of them as the audience gradually witness the tragic demise of a helpless man. In creating Willy Loman, Miller presents the audience with a tragic figure of human proportions. Miller characterizes the ordinary man (the 'low man') and ennobles his achievements. Willy's son, Biff, calls his father a 'prince', evoking a possible comparison with Shakespeare's Hamlet, prince of Denmark.. Thus, the play appeals greatly to the audience because it elevates an ordinary American to heroic status. Death of a Salesman seems to conform to the 'tragic' tradition that there is an anti-hero whose state of hamartia causes him to suffer. The audience is compelled to genuinely sympathize with Willy's demise largely because he is an ordinary man who is subject to the same temptations as the rest of us. Miller uses many characters to contrast the difference between success and failure in the American system. Willy Loman is a deluded salesman whose... ...ccess, and we measure men by occupational attainment rather than by the more difficult process of considering the whole person. We are all partners in the American Dream and parties to the conspiracy of silence surrounding the fact that failures must outnumber successes. Perhaps the great power of Death of a Salesman is due to the fact that it breaks the conspiracy of silence and reveals to us a failure that too closely resembles our worst fears. Works Consulted Bloom, Harold. Arthur Miller. New York: Chelsea, 2008. Griffin, Alice. Understanding Arthur Miller. Columbia: University of South Carolina Press, 1996 Miller, Arthur.   Death of a Salesman. U.K.: Penguin, 2013. Samantaray, Swati. "DYSTOPIA: A CRITIQUE OF ARTHUR MILLER'S DEATH OF A SALESMAN" New Academia, Jan. 2014. Web. 18 May 2015. http://oaji.net/articles/2014/1439-1416462621.pdf

Freedom Summer comparisons with Era of Reconstruction :: essays research papers

Freedom Summer comparisons with Era of Reconstruction   Ã‚  Ã‚  Ã‚  Ã‚  With the end of the Civil war, many blacks felt that they would start reaping the benefits that had been denied from them for years. Being able to vote, own land, have a voice in political affairs were all goals that they felt were reachable. The era of Reconstruction was the â€Å"miracle† they had been searching for. But the South wasn’t going down without a fight and blacks would have to wait at least 100 years for Freedom Summer to arrive to receive the â€Å"miracle† they wanted. 100 years it took for equality to become more than just a word but a way of life for blacks. But they did enjoy some privileges that weren’t available to them.   Ã‚  Ã‚  Ã‚  Ã‚  Voting is one thing that was still around when Freedom Summer came; and when I say around I mean available. Let me explain†¦ during the Reconstruction era blacks were able to vote. But most of them didn’t due to a number of factors. A couple of these being: poll taxes, literacy tests, grandfather clauses, etc. And if that weren’t enough you still had the Klan that would destroy any black polling booth and/or shoot, intimidate, and kill any black person trying to vote; especially in Mississippi. In the months leading to Freedom Summer the same thing was going on except the rules had changed. These new rules, to keep the black community from voting, were the same as the old except very vague. In document 2 it details these new requirements to become a registered voter. Some of these requirements included being able to read and write a section of the new Constitution, are able to demonstrate a reasonable understanding of citizenship, make a sworn w ritten application for registration. So as you can see just like in Reconstruction, the voting power shifts back to the white race. Even if every black could read and write, who’s to say what a â€Å"reasonable† understanding of citizenship is.   Ã‚  Ã‚  Ã‚  Ã‚  Civil rights is another aspect that didn’t change. During Reconstruction, blacks were often seen not heard. It was usually the white man’s word over the black man’s word. Even if there was a crowd of people that saw what happened, unless they were black, they sided with the white man. But if these actions involved a white man getting hurt or killed for supporting the black community, that’s when the government stepped in to put and end to it.

Related Study Essay

Acknowledgement The completion of this business was made possible through the support and encouragements of some important people and the group members, AlfieCajucom, Rishvert Romano, Dustin Del Rosario and Maria Mayella Malang. Friends, Jenina Dela Fuente and Diane Cruz and many significant others. The members of the group is greatly thankful to Mam Rosalita DG..Abello for her comprehensive effort in assisting us to complete this business venture Finally, we are deeply grateful to our Almighty God, from whom we got the needed wisdom and inspiration. INTRODUCTION The lifestyle of our world today is totally different from the past few years. Big and small businesses began to spread out. Being young entrepreneurs the group members are willing to take the risk in putting up a business that can make each one a successful individual in the future. The Pastry Yard is a business of young and brave students, who joined the pastry industry in the form of a simple business. The Pastry Yard sells delightful products with an affordable price. It aims to satisfy the palate of their target market. Competitors will always around that is why the members are doing their best to make the group’s business successful. The Pastry Yard products has a potential in the pastry industry. I. Company Overview A. Name of Business: THE PASTRY YARD The group decided to choose The Pastry Yard for its business, because YARD means the first letter of the group member’s first name. Y for Yella, A for Alfie, R for Rishvert and D for Dustin and added â€Å"PASTRY† to signify the concept that the business products is all about pastries. B. Description of the Business: The Pastry Yard is a retailing type of business. The business decided to propose a business which is selling butterscotch and tarts since they will always be saleable in any season. Foods come in different varieties and tastes but pastries are all time-favorites so the group makes sure that the products are tasty and delicious. Aside from personal selling and offering, the business reaches its target market through its affordable price that is convenient to the students, teachers, employees and even the guardian and the parents inside the campus of St. Mary’s College of Baliuag. C. Name of the Group:Ka Bert’s The owners agreed to the name Ka Bert’s after the name of Rishvert John Romano who is given a pet name â€Å"Berto† acting as the leader of the group. D. Business Owners: Name Nationality Address Role % of Ownership Maria Mayella T. Malang Filipino Bahay Pare, Candaba, Pampanga General Partner 25% Alfie G. Cajucom Filipino Sulivan, Baliuag, Bulacan General Partner 25% Rishvert John T. Romano Filipino Milflora Homes, Sabang, Baliuag, Bulacan General Partner 25% Dustin Del Rosario Filipino Poblacion, Bustos, Bulacan General Partner 25% E. Business Structure: Type of Business Organization: Partnership The owners decided to form a partnership type of business organization for the following reasons: a. The business is easy to establish and start-up costs are low. b. The liabilities are limited c. With more than one owner, the ability to raise funds may be increased. d. Partnerships provide moral support and will allow for more creative brainstorming F. Business Location: The business is located at St. Mary’s College of Baliuag Campus G. Vision: To build up a small business that will offer a unique and savory pastries. Mission: To provide the customers with the best food experience from beginning to end. Goals: To encourage people on eating healthier foods especially the students. To introduce pastries to the people reach by the business. Objectives: To provide and satisfy people in producing a kind of product that can help in utilizing resources by means of selling and gaining profit. MARKETING ANALYIS A. Market Description The Pastry Yard is a business that offers pastries. The business is an advantage for the students having a hard time during break time going to canteen because the product itself will find their find their way to its customers. Pastries are not sold in the school canteen that is why the group saw this as a business opportunity to sell to the students who are looking for something to eat. B. Target Market The group’s target market are the teachers, employees and even the guardian and the parents of the St. Mary’s College of Baliuag. C. Target Area The group’s target area is at St. Mary’s College of Baliuag Quadrangle, located at Racelis St. Baliuag, Bulacan, D. Market Demographics The business targets both male and female with age ranging from 7 years old and above inside the SMCB Campus. E. Products Butter scotch Tart F. Market Positioning Selling the best pastries at an affordable price is the image wanted by the business. G. PRICING Pricing below competition The products price is simply the same with our competitors. This strategy is working best on the group’s efforts. It reduces costs and develops good marketing strategies. Product The Pastry Yard SM Tart Php. 10.00 each Php. 15.00 each Butter scotch Php. 15.00 each Php. 20.00 each Pricing above competition Location and exclusivity of product is one factor that affects the pricing quality. The group that stocks high quality of product will have the potentials in building a price above their competitors. Product The Pastry Yard Market Tart Php. 10.00 each Php. 8.00 each Butterscotch Php. 15.00 each Php. 12.00 each Cost plus markup pricing It is a strategy and it is usually used if there are many products being sold. The group sells tart and butterscotch. The record cost Php. 15.00 and Php. 10.00 and that Php. 15.00 and Php. 10.00. A percentage is added which also served as the profit. PRODUCT COST SELLING PRICE MARK-UP PRICE PERCENTAGE Tart Php. 7.00 Php. 10.00 Php. 3.00 30% Butterscotch Php. 10.00 Php. 15.00 Php. 5.00 33% Multiple Pricing This is selling more than one product, with different price. The group is selling one product individually. This multiple pricing is great in markdowns and events, but some consumers tends to patronize this strategy because they can buy products in larger amounts. H.DEMAND AND SUPPLY ANALYSIS (GAP) Consumers will purchase the product in a lower price and less of good in higher prices. When it comes to supply producers will sell less of goods in lower price and more goods in higher prices. High school students and faculty members are the common customer. The group bases the demand on the total number of sales which is 210 but not all the students buys the product. The demand is low because the business is just starting and do not have permanent store. SALES POPULATION DEMAND HIGHSCHOOL 120 885 7.38 COLLEGE 90 165 1.83 SALES POPULATION DEMAND HIGHSCHOOL 100 885 8.85 COLLEGE 80 165 2.06 I. MARKETING STRATEGIES AND PLANS Our business provides a cheap and good quality of pastry products. Products are assured of its cleanliness and affordability. As a marketing strategy this is done by means of word of mouth because every time people buys the products they can talk about it with their colleagues. SELLING CHANNELS The group members are selling our product personally and it is given directly to the customers. The group sells the product by roaming around the vicinity of the school. COMPETITIVE ANALYSIS Nature of the Competition Selling pastry products is totally in demand in the world today. Despite the presence of competitors in the market, the Pastry Yard is confident that its products are different with a unique characteristics. Direct Competitors The direct competitors of our product are the two groups (C-creations) that sells baked goodies. Strengths and Weaknesses The pastry industry now a days is getting bigger and it became a new trend in the market. Pastry Yard basically gives the customers a chance to taste a delightful and different pastry products. The group weakness is the unavailability of machineries and baking tools in making and producing pastry products. Competitive advantage The Pastry Yard advantage is selling freshly baked tarts and butterscotch which will satisfy one palate. a. MANAGEMENT/PERSONNEL Management consists of the interlocking functions of creating corporate policy and organizing, planning, controlling, and directing an organization’s resources in order to achieve the objectives of that policy. b. Ownership The type of business is partnership, before the business starts, the proponents contributed capital and chooses their respective role in running the business. The proponent agreed to divide the business profit equally. c. DUTIES AND REPONSIBILITIES Cashier Responsible in managing the business profit Responsible in preparing business financial statements Production Officer Responsible in processing the products to be sold Ensure the product are clean and safe with the best quality Sales Crew Responsible for business promotion Responsible for selling the product Responsible for communicating with the customer Purchaser Accountable for buying quality products Ensuring the cleanliness of the ingredients d. BACKGROUND AND EXPERIENCES FINANCE OFFICER (Cashier) The Finance Officer of the business is Maria Mayella T. Malang. She is a student of Bachelor of Science in Hospitality Management. She is in charge of budgeting and monitoring the money that are coming from the business. She is responsible for ensuring that the financial statements of the business are complete and accurate. PRODUCTION OFFICER The Production Officer of the business is Dustin Del Rosario. He is a student of Bachelor of Science in Hospitality Management. He is in charge and responsible of the products that are ready for selling. Ensure the cleanliness and the safety of the product. MANAGEMENT OFFICER The Management Officer of the business is Alfie G. Cajucom. He is a student of Bachelor of Science in Hospitality Management. He is in charge for business promotions and responsible in selling the product. MARKETING OFFICER The Marketing Officer of the business is Rishvert Romano. He is a student of Bachelor of Science in Hospitality Management. He is responsible for buying quality pastry products. He is also responsible for ensuring the cleanliness of the products. e. PERSONNEL REQUIREMENTS Cashier Must be a graduate of any 4 year course Experienced in managing budget Must be at least 18 years old Production Officer Must be a graduate of any 4 year course Outstanding communicator skills Excellent in quality control Sales Crew Must be a graduate of any 4 year course Must possess excellent customer service skills Must be at least 18 years old Purchaser Strong and confident communicator Must be a graduate of any 4 year course Must be at least 18 years old and above WEAKNESS The business do not have its own store for which the buyer can visit and order their preferred goods. Another weakness is that the business buys the product that they offer and just add a little mark ups to earn profit. STRENGTH Customers want variety of products that’s why the business provides customers options to buy either tart or butterscotch. The Products are affordable and will surely satisfy the customer tummies. IV. BUSINESS OPERATIONS A. PRODUCT DESCRIPTION A Tart is a baked dish consisting of a filling over a pastry base with an open top not covered with pasty. The pastry is usually short crust pastry, the filling may be sweet or savory, though modern tarts are usually with yema fillings. A Butterscotch is a chewy flour based pastry like brownies that is baked with peanut toppings. B. PROCESS FLOW Pastry Yard ordered the product from a source and delivered to the group ready for selling. The group walks around the school to sell the product to the customers who are usually students and teachers. C. INVENTORIES The raw materials that are used in the business are not owned by our group. Because we are just getting our product in a manufacturer of pastries. PRODUCT  DISTRIBUTOR BUTTERSCOTCH RONALD TADEO TART RONALD TADEO E. PLANT SITE The Pastry Yard is located inside the school vicinity of St. Mary’s College of Baliuag Quadrangle. F. PLANT LAY OUT We usually sell our product at Sacred Heart Building. G. WASTE AND WASTE DISPOSAL The group maintains the cleanliness in the designated area inside the school campus. Separate containers are used to prevent food contamination. Members of the group are obliged to clean and pick up the trash that came from selling tarts and butterscotch. VI. Socio Desirability Business believes that change starts from within. It is the main reason why the business are built and established the community, and help individuals in their lives. It increases and promote an economic friendly environment. 1. Employee The Pastry Yard owners are also the crew or service staff of the business. The group didn’t hire crews because the business is just starting and still manageable. 2. Community The Pastry Yard wants to shout out the care for the community and the environment. A ten percent donation will be given to HRM HARMONIES for the incoming activities of the said club. 3. Government Success in business requires a very crucial part in our government. The Pastry Yard pay the right amount of taxes when is continue to succeed. 4. Environment The Pastry Yard inspires the community in living in a healthy and clean lifestyles, and how to value and care to our environment. Unlike other businesses that sells pastries, The Pastry Yard knows how to retain and produce a green community. The Pastry Yard promotes the use of â€Å"reduce, reuse and recycle†. Financial Assumptions 1. The sales of Tart per day are 30 and sales of Butterscotch per day are 25. 2. Purchases of Tart per day are 30 and purchases of Butterscotch per day are 25. 3. The mark up price for tart is 30% while 33% for butterscotch.

Character valor and dignity

Self-respect and Dignity Analysis of The movie Glory Glory, a 1989 film based on the personal letters of Colonel Robert Gould Shaw, the novel One Gallant Rush and Lay This Laurel. Robert Shaw trained and led the first black volunteer infantry in history during the civil war. The story line is full of racism, politics, corruption, loyalty, perseverance and identity. It is written as seen through the eyes of Officer Robert Gould Shaw and shows the valor and courage of a group of soldiers fighting against their own superior's racism to achieve their desire to serve heir country.I will reflect on the ethics and virtues of this film and compare the characters actions to Aristotle, Pictures and SST. Augustine philosophies. Captain Robert Shaw is injured in the Battle of Intimate and sent home to heal with his family. He meets abolitionist Frederick Douglass, a former slave. Shaw is offered a promotion to colonel and command of the first all black regiment in the union army. The 54th Massac husetts volunteer infantry. He accepts and recruits his childhood friend Major Cabot Forbes. Their first volunteers are Thomas Charles, Rawlins, Jupiter and Trip.Trip does not get along with Charles and Rawlins tries to step in to mediate. Shaw knows from the start that his troops may never get to see actual fire. AS they are the first troop of its kind, he believes they will be used primarily for general labor instead of true soldiers. In spite of his beliefs, he puts his troop through rigorous training to help them learn the importance of alertness, momentum and endurance. The confederacy issues an order to shoot any soldier in a union uniform that is black and any white commanding officer associated with the troop.The men of the 54th infantry are given the option of an honorable discharge, none do. Trip disappears and is believed to be ALLOW by Shaw. When Trip is found, Shaw orders him flogged in front of everyone until he sees trips scars, he hesitates, as he is an abolitionist himself. He finds out that Trip was Just away looking for shoes and socks as him and the other soldiers have been refused supplies due to their race. Shaw goes to bat for his troop as they have been being paid lower wages then the white soldiers as well. The 54th troop finishes training and is transferred to the command of General Charles Garrison Hearer.Hearer abuses his command and uses the soldiers to loot and burn a town, then as laborers. Shaw uses this as leverage to get his troop in to battle on James Island where Thomas is wounded but saves Trip, earning trips respect. The next battle is the Charleston Harbor. This will be a battle that will show the courage and dedication of the 54th infantry as they lead the charge knowing that they may suffer heavy casualties. The night before the battle, the black soldiers have a religious ceremony where each offers prayers during hymn singing. Trip and Rawlins make encouraging speeches and ask GOD for help and protection for all.The cas ualties are heavy and as Shaw encourages the troop to push forward, he's shot and killed. Trip lifts up the flag and rallies the soldiers after Shaw is killed, as they are shocked to loose him. Trip is shot but holds the flag until his last breath. The troop gets through the forts outer defenses but they are outnumbered. The next day the beach is littered with bodies as they confederate flag is raised. Although the union army never prevailed at Battery Wagner, the sacrifice of the 54th which lost nearly Alfa of its men inspired the union to recruit more black med for combat.This film reveals political and racial corruption through symbolism and actions. Aristotle believed that all actions have both excess and a deficiency. The goal is to find the middle ground that fits each individual. He believes that we have the ability to change whom and what we are if we believe what we have become is not our destiny. Shaw character refused to give up on his belief that no matter what his troop ended up doing, they needed to be prepared. This references Aristotelian ethic mean of pride. Shaw had pride for his military career.Shaw also shows vanity, the other end of the spectrum of pride. He takes up for the troop against the quartermaster for shoes and pay yet Jokes about his regiment not participating in combat. Shaw shows â€Å"large scale giving† when he goes against the quartermaster. Trip states that he doesn't believe the war will result in a better life for slaves, but he knows he must fight for the hope it might: Aristotle personal Virtue. Pictures : What upsets people is not things themselves but their Judgments about them. We should not blame others for our own choices.An uneducated person accuses others when he is doing badly, a partly educated person accuses himself, and an educated person accuses no one (Somers & Somers, 2010). Shaw being placed in command of the 54th may have not made him happy but he chose to rise up to the challenge. He does not sho w these emotions to anyone. He does what is needed. Thomas responds to his position with excitement even though his friends are not happy. Forbes responds without emotion at first but eventually shows his unhappiness. Forbes accepts his duty and honor over time.Trip lifts up the flag and allies the soldiers after Shaw is killed. Although Trip is shot several times, trip holds the flag up till the end. Pictures says this is inner strength. SST. Augustine believed our souls are restless and cannot find character, dignity and self-respect until they find the greater good, for SST. Augustine that would be knowledge of God (Somers & Somers, 2010). Trip has become one that by following after which the soul becomes possessed of virtue and wisdom. Shaw, Forbes and Thomas all believed in God. They read scriptures, thought they should live by Gods word.Shaw does his duty, never showing favor. Forbes bucks the system because he sees much injustice but believes Gods word that the circumstances are above his petty desires. Thomas blindly follows his faith in God. He questions his ideals when it comes to his own character, respect and dignity but finds peace in his strength and resolve to be a better soldier (Rachel & Rachel , 2012). This movie is about a time in history that is filled with questions, visions of freedom and expectations. The characters are strong in their belief that the world can be better with freedom for everyone.They struggle with their own duty to themselves and the others in their troop, yet as they get past each stumbling block, their group becomes tighter and more bonded to one another. Respect, dignity, faith and perseverance become the glue that takes the 54th into a battle that they know they may not win. As they fall, they do it together to achieve what they all believe,

Me Imperturbe- Walt Whitman Essay

The word imperturbe means care-free. The title of the poem, Me Imperturbe, means I am carefree. The poem starts off with Walt standing out in nature. As Walt stands out in nature he feels as if he is the master of everything and still has confidence even as the world is in turmoil. These things inspire him to find peace, the will to do things, and silence. When he is out in Nature, things such as â€Å"occupation, poverty, notoriety, foibles, crimes† (line 4) are not as important as they are made out to be. Walt wants to be on a permanent vacation, â€Å"Me toward the Mexican sea, or in the Mannahatta or the Tennessee†( line 6) are some of the places that he wants to be. If he wanted to become â€Å"A river man, or a man of the woods or any farm-life of these† (line 8) then he would do it. He could live in the â€Å"States or of the coast, or the lakes or Kanada† (line 9). Walt is saying that wherever he lives, he always has a backup plan and is going to t ake things as they come. In this poem, Walt wants to live prehistoric out in nature and feels as if this is the best way to do it. He wants to live his life the way he wants to live it and not follow society’s way of how someone is supposed to live. This makes sense coming from Whitman, because he is sort of rebellious in the way he does things and writes poetry. People are always worried about their job, or their fame, hardships in someone’s life is not as important as they are made out to be. Whitman is saying that we cannot simply follow the rules to enjoy life. Sometimes, one has to do things to make themselves happy. No matter how famous or rich someone is, if they do not enjoy what they are doing then there is not a driving force in living. Overall, Walt is saying that if it is not something one enjoys, then do not do it. Do what is going to bring one the most happiness. Me imperturbe has no consistent rhyme scheme or meter, so this poem is written in free verse. This poem’s main theme is to live your life the way you want it to be lived, and how you are living is always changing. With the application of free verse, it follows the poems main theme. Whitman uses repetition in this poem as well. The word â€Å"Me† is used at the beginning of lines 1, 6, and 10; which indicates that he is doing what brings him happiness. Also, throughout this poem, Whitman uses Cadence. While reading this poem, the reader feels as if Whitman is speaking directly to them, for example â€Å"O to be self-balanced for contingencies† (line 10). The letter â€Å"O† indicates that Whitman is speaking to the reader. Whitman also incorporates catalog. For example, â€Å"Finding my occupation, poverty, notoriety, foibles, crimes† (line 4). It is also used to conclude the poem, â€Å"To confront night, storms, hunger, ridicule, accidents, rebuffs† (line 12). Whitman uses diction to get his point across. He applies a lot of descriptive words to describe his love of freedom as opposed to conformity. Words such as â€Å"passive, receptive† (line 3) imply that being free is peaceful and things such as ones job, financial situation, or problems are less important than being free.

The Concept of Branding in Marketing Essay Example | Topics and Well Written Essays - 2500 words

The Concept of Branding in Marketing - Essay Example The activities they perform in the process of making themselves and their products known are referred to as branding (Hawkins & Coney 2004, 21). Overall, branding is defined as the processes and activities done by a business in the development of a unique image or name for their products and services. Branding is an important process that ensures company products and services stick in the minds of consumers to influence their purchase decisions and preference for company goods and services in place of those of their rivals (Belk 2010, 67). The process of branding in businesses focuses on the establishment of an imperative and differentiated physical and mental presence in the particular market in order to attract and sustain the loyalty of their customers (Hartmann & Apaolaza, 2007, 65).It is important to note that in as much as marketers in business organizations do their best in the production of brands with positive image for their institutions, they often do not decide on the ult imate meaning to the branding itself. In this case, it is imperative to note that the process of branding is not about getting your preferred and target audience to choose your products over those of your rivals; instead, it is about making them see what you can provide as a solution to their various needs. A good branding process in business and its products has to fulfill a number of key goals and objectives.  

Factors Influencing Internationalization and Entrepreneurial Growth of Research Paper

Factors Influencing Internationalization and Entrepreneurial Growth of Family-Owned Businesses - Research Paper Example firms; Generational Involvement is associated with the level of Entrepreneurial indication in family firms; and, Entrepreneurial Orientation is positively related to the internationalization of family firms. Internationalization is the â€Å"process by which firms both increase their awareness of the direct and indirect influence of international transactions on their future, and establish and conduct transactions with firms in other countries† (Koh, 2010, p.22). As 80% of businesses in US are family owned, it is responsible for 60% of employment. Although a lot of these firms are small in size, still they represent around one-third of Fortune 500 Companies and around thirty five percent of the S&P 500 Industrials. (Blodgett et al, 2012) In most companies around the globe, internationalization is an important challenge which they need to address to make sure they remain competitive in today’s Global Economy. An entry into foreign soil is marked with uncertainty which may require breaking away from traditional and long used manufacturing processes, acquiring new channel partners and exploring avenues for funding. However, internationalization can be more even more challengi ng in family owned businesses, because the entry into foreign markets may require structural changes within the organization and most of these firms are extremely unwilling to lose family control. (Casillas et al, 2013). While family businesses aim for expansion, with exploring new markets, they are faced with the opposite force which is stability in their home market, which is relatively low-risk. (Casillas et al, 2013). Studies that have researched into the want of internationalization of family firms reveal an inclination toward family firms wanting to operate in the traditional markets and seem reluctant to venture into foreign territory. (Koh, 2010). This is not to say that NO family firms have surmounted this challenge, quite a few family firms have ventured into international markets and